Our office

  • PT. Sinarmas Rewired Xcellence
    D.LAB Building, 5th Floor Jl. Riau No.1, RT.9/RW.5, Gondangdia, Kec. Menteng, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10350, Indonesia

Our work - Real-world implementations delivering measurable business impact

From systematic issue resolution to gamification and customer service transformation, we deliver solutions that create lasting value.

Industries - Transforming Diverse Sectors

Our AI solutions have made measurable impact across various industries, from operations and transportation to HR and customer service.

Operations

Issue resolution & process optimization

Transportation

Fuel optimization & logistics intelligence

Human Resources

Performance gamification & engagement

Customer Service

Platform integration & service optimization

Case Studies - Transforming Business Through AI Innovation

From systematic issue resolution to gamification and customer service transformation, we deliver solutions that create lasting value across diverse industries.

HR & PerformanceGamification
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Champions League

Interactive performance framework to inspire excellence and drive team engagement, featuring personalized goal tracking, effective cross-regional communication, and continuous improvement mechanisms.

Key Features

Engaging Mechanics

Interactive leaderboards, impact-oriented rewards.

Continuous Improvement

Cross-level feedback loop to promote transparency and drive strategic refinement.

"Thank you for creating the League. It really allows us to be assessed and rewarded objectively while actually helping us manage our work better"

Agronomy Assistant, Palm Plantation Company

"My Agronomy Assistants are really fired-up to aim for the top-10 of this League Leaderboards."

Estate Manager, Palm Plantation Company

Target Impact

Motivate workforce performance, reinforce desired behaviour, and unlock full yield potential.

Customer Service (CS)Symptom-to-Action Engine
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Customer Service Hub

Boost customer satisfaction and first-contact resolution with robust data architecture, streamlined tools and data driven problem-solving

Key Features

Integrated Problem Solving

Create consistent logic of symptoms, root causes, resolutions, and actions across all customer channels

Simplified Support Tools

Streamline operations by consolidating multiple apps into one unified platform

Enhanced Metrics Tracking

Adopt best practices for tracking performances with multi-channel integration

Architecture Proposal

Proactively introduce a robust technical architecture foundation for effective innovation

"Previously we did many things in an unstructured way. SRX made the deliverables clear and structured."

CEO, Telecomunication Company

"AI-assisted scoring and summaries sharpened our response and shortened handling time."

COO, Telecomunication Company

Target Impact

Enhance customer satisfaction and first contact resolution through structured data, insights, problem-solving approach and tools

Operations ExcellenceIssue Resolution
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Strategic Intelligence Center

A proactive issue management system that connects alerts directly to issue and action trackers for faster resolution. It enables real-time coordination and smarter decision-making through AI-assisted workflows.

Key Features

Proactive Management

Direct alert-to-action linking

Insightful Dashboards

Clear and actionable reports

Real-time Coordination

Maximum efficiency across communication channels

Integrated Processes

Seamless issue-to-action resolution

"With all data consolidated in one system, our work has become more efficient. We can quickly access information, better understand reports, and make more accurate decisions."

Plantation Manager, Palm Plantation Company

"The ticketing system helps communication between HQ and the plantation. If a systematic problem arises, analysts can provide root cause analysis and making action item more effective"

Vice President of Operations, Palm Plantation Company

Target Impact

Enhance overall performance by accelerating issue resolution through systematic alerts, ensuring root cause analysis, timely actions, KPI tracking, and helping operations prioritize effectively.

TransportationCost Optimization
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Transport Intelligence

An AI-powered platform that optimizes fuel consumption, lowers costs, streamlines workflows, and elevates performance. We integrate data from multiple sources and converting insights into action, it delivers measurable efficiency, savings, and sustainable excellence.

Key Features

Integrated Performance

Unified dashboard that connects drivers, vehicles, and routes for transparent, data-backed decision-making

Leaderboard Ranking

Enhances performance transparencyy and motivates continuous improvement through healthy competition

Automated Action Loop

Convert insights into issue tickets for faster resolution and accountability

AI Optimization Logic

Smart logic analyzing patterns across drivers, vehicles, routes to cut fuel waste and improve efficiency

"I really like this dashboard. It helps me to monitor the performance of my drivers and vehicles, and smartly propose actions to close identified gaps."

Managing Director, Palm Plantation Company

"This dashboard is the answer that connects our operational end-to-end value chain."

Operations Controller, Palm Plantation Company

Target Impact

Deliver holistic improvements in yield and efficiency through a new operating model that optimizes fuel consumption and operational workflows

Human ResourcesAI Assesment
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HR Talent Assessment Engine

AI engine that consolidates multiple test results into a clear, same-day report, reducing dependency on write-ups and enabling standardized, auditable decisions across the organization.

Key Features

Fast Turnaround

From multi-week report cycles to same-day outputs

Objective Report

Consistent and non-biased scoring and assessment summary

Customized Output

Tailored to company's process and scoring rubrics

Increase Scalability

Assess more employees without extra costs

"I am excited to start this journey and to experience its contribution in improving the competency of our colleagues and our bench strength."

CHRO, Palm Plantation Company

"A catalyst for our Assessment Center: reliable, seamless and data-driven process, ensuring transparent talent identification and future ready"

Head of Talent Assessment, Palm Plantation Company

Target Impact

Improve talent decisions by shrinking report cycle time from 15+ working days to same day turn around, while boosting consistency and scalability

Awards & RecognitionAI Judging
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Award Assessment Engine

Comprehensive solution addressing transparency and bias in award judging through AI-powered scoring across three stages. Holistic approach integrating automated evaluation, human oversight, and real-time analytics to ensure fair assessment with measurable accuracy and enhanced efficiency through intelligent automation.

Key Features

AI Scoring

Consistent rubric-based evaluation with explainability

AI Summarization

Rapid extraction of key points for informed judging

Role-Based Access Control

Per-role permissions to protect integrity and confidentiality

Real-Time Results

Live scoring dashboard with dual ranking views

"Before there was a system, assessments were done manually and took a lot of time. With AI for scoring and summarization, the process becomes faster, more objective, and allows judges to focus on the content."

VP Enterprise Data Management, Property Developer and Real Estate Company

"Thanks for SRX Award system, it's good and user friendly. Really appreciate your support"

CIO, Pulp & Paper Manufacturing Company

Target Impact

Deliver transparent and unbiased award evaluation through intelligent automation that maintains human oversight while eliminating subjective bias. The system optimizes the entire judging workflow from submission to final results, ensuring fairness through AI-powered scoring explanations, dual ranking methodologies, and comprehensive role-based access controls.

Ready to Create Your Success Story?

Whether you're exploring AI transformation ideas or ready to drive specific initiatives, we're here as your thought partner to uncover opportunities and accelerate impact.